The uniforms have been created incorporating almost all the brand colours of Etihad Airways’ brand palette.
A warm chocolate brown has been chosen as the base colour for the different uniform variations, with a deep purple accent colour for cabin crew and lounge teams, and a burnt orange accent colour for ground crews and Special Services teams. Bilotta has also taken the unusual step of breaking up the main primary shades by introducing all the secondary colours as accents on blouses and accessories.
Female cabin crew, ground and lounge teams will wear a skirt suit, accessorised with fitted gloves, belt, hat and scarf.
Hats worn by the crew are now more aerodynamic and ‘retro’, inspired by the iconic stars of the Hollywood Silver Screen and the sweeping formations of the Emirati desert sand dunes. The new style is classic and enduring, reminiscent of the much-admired designer collections of airline crews in the heyday of international air travel.
Male cabin crew will wear a three-piece suit, while male ground crew will wear a two-piece suit. Accessories will also include belts and gloves. Male lounge agents will wear new Food & Beverage uniforms in line with those worn by the onboard Food & Beverage Managers.
A classic trench coat adds a sense of catwalk drama to all the variations of the uniform and can be worn in all types of weather. The light-weight coat is versatile and foldable, reducing cost and allowing easy carriage.
All gloves, scarves and neckties feature intricate geometric patterns and fretwork. The same level of detail is also evident on matching accessories such as new slim-line handbags, which have been made to the dimensions of a tablet device.
For Etihad Airways’ acclaimed Butlers, the airline has combined historic British butler attire with new world design to reflect Etihad Airways’ modern and globally recognised style. The fabric colours used for this uniform are warm brown for the long-tailed jackets and ties, ivory for the trousers and waistcoats and white for the shirt and gloves. The tones used reflect some of the subtle colours evident in The Residence by Etihad, and also the airline’s new ‘Facets of Abu Dhabi’ corporate livery.