In the relationship marketing liter

In the relationship marketing literature, many models have been tested in support of trust-commitment
theory[1, 8, 20]
. It is an important theory, focusing on the long-term relational exchanges between customers and
sellers. Both trust and commitment encourage customers to preserve relationship investments by cooperating
with exchange partners [1]
. Besides, they allow customers to transcend short-run uncertainty or risks to
concentrate on long-term profits or gains [18]. Most importantly, due to these two prerequisites, customers tend to
accept high-risk actions based on positive expectations that their partners will not act opportunism. Therefore,
when both trust and commitment are present in relational exchanges, they promote efficiency and effectiveness
to solve problems arising in e-marketplaces to make success.

ผลลัพธ์ (ไทย) 1:

In the relationship marketing literature, many models have been tested in support of trust-commitmenttheory[1, 8, 20]. It is an important theory, focusing on the long-term relational exchanges between customers andsellers. Both trust and commitment encourage customers to preserve relationship by I Want This" len="87"> investments by cooperatingwith exchange partners [1]. Besides, they allow customers to transcend short-run uncertainty or risks toconcentrate on long-term profits or gains [18]. Most importantly, due to these two prerequisites, customers tend toaccept high-risk actions based on positive expectations that their partners will not act opportunism. Therefore,when both trust and commitment are present in relational exchanges, they promote efficiency and effectivenessto solve problems arising in e-marketplaces to make success.

ผลลัพธ์ (ไทย) 2:

In the relationship marketing literature, many models have been tested in support of trust-commitment
theory[1, 8, 20]
. It is an important theory, focusing on the long-term relational exchanges between customers and
sellers. Both trust and commitment encourage customers to preserve relationship by I Want This"> investments by cooperating
with exchange partners [1]
. Besides, they allow customers to transcend short-run uncertainty or risks to
concentrate on long-term profits or gains [18]. Most importantly, due to these two prerequisites, customers tend to
accept high-risk actions based on positive expectations that their partners will not act opportunism. Therefore,
when both trust and commitment are present in relational exchanges, they promote efficiency and effectiveness
to solve problems arising in e-marketplaces to make success.