One of the important and common aspects
between previous research and this study is that in
previous researches it has been proven that customers'
positive perception variable of Corporate Social
Responsibility has a significant effect on the variables of
customer's satisfaction. So, one can expect that as the
positive perception of customer of CSR activities gets
higher, customer satisfaction increases and by the
reduction of the customers’ positive perception of CSR
activities, customer satisfaction gets lower. This study
also confirms this issue