Well-know person are. Albert Bandura, Jean Piaget, Gestalt, Jerome Bruner etc.
Opposite idea with Behaviorism School. Believe in brain. lnterested in brain process and believe that is the origin of human behavior appeared by 5 influences:1) Attention 2) Thinking 3) Memory 4) Expectation and 5)Consciousness
Recognition and interpretation of each people are the influence to expression behavior.
Human produce data by themselves more then the center who receive data by environment and selection some data from stimulation and setting new action including interpret that data.