Zara explained to MTV News the song is "about people who love you - but they can't show it." She went on to admit that it's not based on her own experience of love. "For me, it's actually really hard to write about my real experience," said the Swedish songstress. "Like to do a Taylor Swift. You know what I mean? It's so brave to actually write about things that happened and things you wanna get off your chest, but I'm not really there yet. But at the same time, you know, I can still relate to it somehow - even if I haven't experienced it, personally and directly.