The extent to which traditional management accounting practices provide benefits in contemporary manufacturing settings, particularly for firms emphasising product differentiation strategies, has been questioned (Johnson & Kaplan, 1987 and Cooper, 1995). However, in this study, the results revealed that many firms within the sample gained high benefits from both traditional and contemporary management accounting practices. Across the total sample, traditional accounting techniques ranked as providing the highest benefits of all management accounting practices ( in Table 3). Also, they ranked as providing the highest benefits among the management accounting practices within all clusters, except C1. These results should be interpreted with care as only a limited number of traditional management accounting practices were examined. Also, it is likely that contextual factors such as manufacturing technology (for example, robotics and automation) and product diversity may affect the potential usefulness of traditional management accounting practices. Clearly, the impact on organizational performance of combining traditional and contemporary management accounting practices could be considered in future research.