Malaysia Halal food sector is now becoming a strong economic force locally and globally. The demand for Halal
food accelerates with the increase of awareness among the 60.4% Moslem in Malaysia. About 62.6% of the
Malaysia population is between the ages of 15-64 years old, which means that there are about 16 million Moslem
consumers with money to spend are looking for food that complies with the Islamic requirements (Ariffin, 2007).
Currently, the local Halal industry is contributing less than 2% of gross domestic product but it is expected to
increase to about 5.8% by 2020 (Povera, 2010).