This Agreement shall become effective from the date hereof and shall continue to be effective until December 31st, 2013. At the expiration of such initial term or any subsequent renewal term, this Agreement shall be automatically renewed for successive additional periods of one (1) year on the same terms and conditions, unless either party hereto shall have given written notice to the other party of its intent to terminate this Agreement and in case that the Company gives such notice to the Consultant, its intention shall be agreed and accepted by the Consultant, not later than thirty (30) days prior to the expiration of the initial term or any subsequent term.