Prior to joining Starbucks in May 2013, Matt was senior vice president of global brand, franchise and customer relationship management for The Walt Disney Company. In this role, Matt led the stewardship and development of Disney’s global brand equity across the company. He provided consumer input into the company’s long-term strategic planning, oversaw the development and cultivation of character franchises, and led development of cross-divisional customer relationship management programs, including the Disney Rewards Visa card. Prior to joining Disney in 1998, Matt held senior strategic planning roles with several national and international advertising agencies.