The survey questionnaire comprised three sections. The first
section gathered data on level of importance participants give to
the list of features in the section. The second section, seeks their
actual experience (performance) of quality dimensions as related
to those features. The study uses a Likert type scale of 0e7, where
7 represents highest level of importance given to the variables in
section-1, or highest level of performance rank given to the variables
in section-2. On the lower end of the Likert Scale 1 represents
lowest importance given to the variables in section-1 or
lowest level of performance given to the variables in section-2. No
opinion was expressed by circling 0, and was excluded from the
analysis.