Opportunity Identification: The Search for New Ideas.
Opportunity Identification is central
to the domain of entrepreneurship.
Primary challenges of entrepreneurship research.
Some productive sources of innovative ideas.
When do they find inspiration? All of the following places:
TRENDS
Societal Trends: aging demographics, health and fitness growth, senior living
Technology Trends: mobile (call phone) technology,
e-commerce, Internet advances
Economic Trends: higher disposable incomes, dual wage-earner families
Government Trends: increased regulations, petroleum prices, terrorism.