We used multiple regression to test the proposed SAT model. The result revealedd differently a bit. Two new constructs were found ; room quality and facility ,which were originally physical quality construct variable. Thus, final SAT model consists of 6 independent variables and all constructs have positive relationship and direct effect to customer satisfaction. The final model has a good explanatory power with R2 = 72.3%. As room quality construct has highest correlation coefficient at 0.819 while value for money has correlation coefficient at 0.092,meaning that customers pay attention in room quality such as room cleanness even it is budget hotel.