The CEO as Sponsor
Dr. Rolf Breuer, CEO for Deutsche Bank has been a vocal sponsor for crafting a new executive education practice within Deutsche Bank. In fact Dr. Breuer recognized that a new learning paradigm for executive education was needed if Deutsche Bank was to achieve its strategic business goals. What Dr. Breuer eventually created is known as the Spokesman's Challenge, a partnership between Deutsche Bank and Duke University. Twenty participants form various business divisions were invited to the kick-off an executive education program that starts with Dr. Breuer asking the group four key questions which revolved around matrix management, knowledge management, globalization and innovation. The questions posed to the group included:
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What are the cultural and organizational characteristics of a global firm?