His conclusion was that involves both domination (the coercive use or threat of force via the military and the police) and hegemony (the organization of consent based upon establishing the legitimacy of leadership and developing shared ideas, values, beliefs and mmeanings – a shared culture). Rule for Gramsci was hegemony armoured with coercion (Grmsci, 1971; see also Williams, 1977, and Bennett et al., 1981).