Evaluate the effectiveness and profitability of guided tours
Benefits of guide tour of the business (British Columbia, 2014)
* Customer confident: Making customers feel confident about the company is also create company’s stability because confident customer will become loyal customer who use services, give positive impression and recommend the company to others.
* Word of mouth reputation: When customers have a positive attitude to the company, they will tell their friends and families that will encourage others to come from doing business with the company.
* Repeat business: Positive impressed customers who delighted with services return again to supply with the company. So profits will increase, clients assurance will be built and loyal clients will be made.
Benefits of guide tour to the economy
1. Jobs: create more job opportunities
2. Increased spending: tourism business generate income to the community
3. Economic diversification: greater understanding and respect of tourism
4. Infrastructure: develop and improve infrastructure for tourists and local residents
5. Social benefits: generate community identity and pride
6. Environmental benefits: generate financial support for environmental conservation