This research introduced the concept of context immersion as a novel approach to AR in ubiquitous and mobile computing.
Rather than focus on the technological aspects of AR, the aim of this research was to develop
a conceptual framework for context immersion to obtain a better understanding of the user experience in mobile AR.
To help overcome the limitation of location and time when using conventional devices, the
mobility and networking of smart phones are considered for achieving immersive AR environments.
The proposed framework is structured around three dimensions based on the characteristics of the context immersion.
The time and location-based context immersion strives for mobility using location-based tracking such as GPS and WPS, enabling an embodied space, mobile access and multi-dimensional information.
The object-based context immersion is related to object recognition, creating the various relationships among objects.
The user-based context immersion allows unlimited communication with other users through
the network, evoking personalization of contents, interactivity, and collaboration.
A case study was conducted to illustrate the utility of the concept of context immersion as an analytical tool for user experiences in mobile AR applications.