facebook took the internet by storm and brought social media to the masses. There are now 1 billion people using the sites monthly, from all around the world. Mark Zuckerberg has said that facebook was built to accomplish a social mission- to make the world more open and connected
Facebook,along with other popular social media properties,has revolutionized marketing. where marketing was once dominated by one way messages to the masses, it is now much more relationship based. while marketing used to require big budgets and favor large organizations, it can now be done much less expensively, leveling the playing filed for organizations of all sizes as well as organizations from different geographic regions. it is an exciting time to be a business owner or be in marketing.
Because facebook has gained much popularity and its uses are increasing day by day, and as facebook's swot analysis above , many business owner and marketers who have started using facebook for promoting their business and produces online. They have even started marketing their web links using facebook platform. the reason behind promoting business on this social networking website is because of its functionality to connect with friends and other people, which results in viral marketing.