An organization may want to explore the scenario that would be relevant only to a specific project or goal:
A health food company. How can we introduce our best-selling product in a new geographic market?
A sporting goods manufacturer. What are our options for maintaining our number one position in the UK?
Another reason scenario planning could make sense would be to search for solutions to a particular crisis situation:
An airline. A low-cost competitor just launched a service on our most profitable route. How should we respond?