● Good morning, ladies and gentlemen. We are happy that so many of you could make it today.
● Let me introduce myself and our team. I’m Ratchaneekorn I’m here as the head of business development team of Estée Lauder’s company and …
Our company is well known for ensuring that small takeovers develop into large brands such as MAC and Bobbi Brown. However, the recent acquisition spree that the company has gone on is likely to have a number of different reasons.
Let's take a look at some of the possible reasons behind the company's decision to engage in these acquisitions over such a small period of time along with the possible impacts that these acquisitions will affect the company's overall performance.
● As you can see on the screen, our topic today is THE OPPORTUNITY TO EXPANDING SKINCARE MARKET
● OUTLINE
Today, I have divided my presentation into 3 main topics.
First is “WHY WE CHOOSE TO EXPAND SKINCARE MARKET?”
Second is “BACKGROUND OF GLAMGLOW”
Third is “SWOT OF GLAMGLOW”
And the last is “WHY WE SHOULD ACQUIRE GLAMGLOW?”
So let’s look to the first topic.
WHY WE CHOOSE TO EXPAND SKINCARE MARKET?
As you can see in this pie chart skin care is Estée Lauder’s high priority category. At 44%, skin care was the company’s fastest growing portfolio over 2008-2014. While the company has developed a good business model to help drive sales growths for premium skin care products.