Brainstorming is a technique by which a group attempts to generate ideas or find a solution for a specific problem by amassing ideas spontaneously and without judgment
An experienced facilitator should run the brainstorming session
Be careful not to overuse or misuse brainstorming.
Psychology literature shows that individuals produce a greater number of ideas working alone than they do through brainstorming in small, face-to-face groups
Group effects often inhibit idea generation