This study has provided a suitable heat transfer correlation
to predict the OJ heat transfer film coecient as
a function of its viscosity and the channel velocity, that
is, this correlation is independent of the plate geometry,
for varied conditions of pasteurization process. In this
case, if the eective heat transfer area is designed based
on heat transfer models, considering OJ as a ``waterlike''
¯uid, it will result a 25% less necessary area,
resulting in an inadequate process.