Originality/value – The paper furthers the understanding of transformational leadership and its impact on salespeople. The interaction of three variables (transformational leadership, trust in the organization, and the moral judgment of the salesperson) and their ability to relate to world class
sales performance provide an interesting strategic guide for sales organizations, as well as a meaningful set of managerial tools that can assist in constructing a performance driven sales organization. These constructs have not been simultaneously investigated prior to this research.