Another major feature of Gen Y is that they like to shop - especially for fashionable, 'trendy' items. Gen Y see shopping a lifestyle experience and so shops and large shopping centers are now changing their style and designs to attract Gen Y shoppers. Because of their love of the International, many members of Gen. Y shop online and so retailers are staying open longer hours to compete. Shopping malls are also being redesign to mix up the usual way that shops are organized by putting expensive shops next to cheap ones, and cafe next to clothes shops or in book stores. As more Gen Y members get older they are having children and are interested in buying quality fashionable clothes for their children . This has led to a large increase in the number of shops selling fashionable children's clothing and accessories