• Sharing: Community members can post their ideas for
Starbucks products, services, community contributions, or
changes in operations.
• Voting: Anyone can create an electronic suggestion box.
One of the things that makes mystarbucksidea.com special is
that members can vote on the ideas. This helps the company
prioritize ideas that are most likely to be attractive to its customers.
• Discussing: In addition to voting, members can provide
feedback by commenting on the ideas of others. Designated
“idea partners” (company employees) participate in these discussions,
answer questions, and provide insights.