of all the developed countries, this is the most brand conscious and status conscious. it is also intensely style conscious: Consumers love high-end luxury goods (especially from france and italy),purchasing items such as designer handbags, shoes,and jewelry, since 2001, hermes, Louis vuitton (commonly referred to as LVMH),and coach have opened glitzy flagship stores in tokyo and enjoyed double-digit sales growth. and the country represents 20% of Gucci's worldwide revenue,15% of LVMH's and 12% of chanel's it seems that a slumping economy has no inhibited its consumers.