In the current era, interest in the issue of corporate social responsibility (CSR) among
businesses in Thailand has greatly increased. The ISO 26000 will be published as an
International Standard in 2010 and will be one of the key factors for many companies
to establish business goals and directions as a platform to build an effective CSR
strategy. What is important is that some companies do not understand the role and
the context of CSR. In order to be quite ready for ISO 26000, business leaders have
to build awareness of CSR credibility by changing the concept of “giving” to a
business image of benefitting society as a creation of “value” for their organizations.
When facing an economic crisis, the strategic mobility of Sufficiency CSR can be
applied. With employees from every level motivated and involved, it will result in
ongoing practices, and will finally lead to voluntary awareness in creating value for
society and sustainable business success.