In noting that tesco UK does not take every opportunity to make the customer is experience as good as it can be, the asian team offered suggestions about product promotions, family and community engagement, and customer service that would make UK stores more competitive. They provided great insights into taking advantage of the stock of market knowledge stemming from innovations that arose from the diverse partnerships forged in asia. For example, by leveraging samsung is technological strengths at tesco home-plus korea, tesco-UK was able to come up with a smart phone app that could read bar codes off a panel shopping screen in the subway station and allow customers to easily shop online while waiting for their train. These and many other observations were absorbed by senior management in the form of a project report and in ongoing face-to-face meetings with the asian team