With M, its new virtual assistant, Facebook admits as much.
Built atop Facebook Messenger—the company’s instant messaging app—M made its debut this morning, arriving on the phones of a few hundred unsuspecting souls in the San Francisco Bay Area. Yes, it’s the company’s answer to Siri and similar services like Google Now and Microsoft Cortana. But it tackles a broader range of tasks, at least as Facebook describes it. You can ask M questions along the lines of Can you make me dinner reservations? or even Can you help me plan my next vacation?—and it will comply.