In 2002 the company unveiled its One&Only brand of luxury resorts, a label applied to its collection of luxury resorts to serve as a marketing umbrella. One&Only started out with five properties, including the Ocean Club in the Bahamas and properties in Mauritius and Dubai. the collection was supplemented by the addition of a resort in the Maldives and the reopening of a resort in Mauritius. The company also bought a half-interest and took over the management of the Palmilla Resort in Los Cabos, Mexico, and the Royal Mirage in Dubai was doubled in size. Kerzner International also looked to brand its Atlantis concept. In 2003 it struck a deal to develop a $650 million Arabian-inspired resort on man-made Palm Island located off the coast of Dubai, to be called Atlantis, The Palm. In much the same way that Disney transplanted its theme parks around the world, The Palm was Kerzner's first step in making the Atlantis brand global, perhaps one day taking it to Europe and Asia.