Avon is a global brand leader in products for women such as lipsticks , fragrances , and anti-aging skin care. Committed to "empowering women all over the world since 1886 ," Avon relies on product innovation to be a first-mover in its markets , For years , Avon used the multidomestic strategy. However , the firm's growth came to a screeching halt in 2006. Contributing to this decline were simultaneous stumbles in sales revenues in emerging markets (e.g., Russia and Central Europe) , the United states , and Mexico. To cope with its problems , the firm changed to a global strategy and to the worldwide product divisional structure to support its use. commenting on this change , CEO Andrea Jun noted that , "Previously , Avon managers from Poland to Mexico ran their own plants , developed new products and created their own ads , often relying as much on gut as numbers.