Instagram allows subscribers to view short posts on one
homepage like Twitter and the ability to like and comment on photos. Instagram shows
the power of images and illustrates the notion that a picture is worth 1000 words (Carr,
2012). According to the Digital Buzz Blog, “Instagram gains a new member every
second and to date there have been over one billion photos added to the app” (Daniells,
2012). This platform obviously has a huge potential for brands to use. Luxury fashion
brands with an Instagram account average just over 50,000 followers. Brands can post a
photograph and engage with consumers through comments or judge consumer opinion in
the number of likes they may or may not receive.