TARGET MARKETS
Our research has confirmed that our Primary market is made up of cinemagoers. These are people who regularly attend
cinemas and are identified as the people most likely to visit an IMAX Theatre. As such, the core cinema-going markets
include:
• families with children under 15 who love the thrill of the physical realism of the films and the exploration of unknown
territory
• single adults 25-34 who enjoy the new cinema experience
The 16-24 market, traditionally a strong cinema audience generally, shows the greatest possibility for potential growth as
visitors to IMAX theatres.
Secondary markets include tourists, schools and other groups (seniors, corporate, youth groups etc).