A.2.3 Products for which advertisements are permitted
Given its understanding of the Regulations as set out above, CAP considers that, in media
subject to the Regulations, it does not need to prohibit advertisements for the following
products so long as they do not have the direct or indirect effect of promoting an unlicensed
nicotine product:
non-nicotine liquids
non-nicotine disposable e-cigarettes (those not able to be refilled)
non-disposable e-cigarettes designed to only take cartridges with non-nicotine
containing fluid4
medicines and medical devices (which are subject to separate medicines advertising
legislation – see section XX)
Advertisements for such products will still need to comply with all relevant CAP Code rules