Investigating the Innovation Resistance of Smart Phone Usage in Taiwan
Abstract--Taiwan is one of those countries with fairly high
mobile phone and smart phone penetration. By 2009, Taiwan's
mobile phone penetration was hovering near 110%. By June
2013, more than 45% Taiwanese over age 13 owned smart phone.
However, there are still some Taiwanese intentionally refusing to
accept this new product of technology innovation product, the
smart phone, for different reasons. In this paper, the researcher
launched in-depth interviews to interview traditional mobile
users who refused to accept smart phone when choosing their
“new” mobile phone. The researcher also added some
quantitative survey data to ascertain those factors which may
relate to innovation resistance of smart phones. This study
shows that besides the much higher price of smart phone, there
were still many factors which caused consumers to refuse the
new technology. Those reasons include: a fear of the
complexity of smart phone functions, a preference toward being
free from the perceived bother or time consumption, a
contentedness with their traditional mobile phone, as well as
personal perceptions and poor impressions regarding
smartphone users. In sum, researchers not only need to know
why and how consumers accepted smart phones but also why
and how they refused to adopt smart phones.