however, the recent volatility of diesel prices has put a strain on Squire's operating costs. Drivers must refuel at truck stops where diesel prices are averaging ฿3 to ฿4 per gallon. Repositioning equipment is becoming cost prohibitive, but customers demand on-time pickup for on-time deliveries. Although these increasing diesel prices can be passed on to Squire's customers in the form of fuel surcharges, many customers are beginning to revolt against these rising surcharges. Squire's management can either accept these higher operating costs, thus reducing their profits, or begin to examine the implementation of regional truckload operations.