other Finnish companies need to move quickly to capitalize on Nokia's success if Finland is to become a valuable nation-brand. For example, Raisio oy's Benecol brand margarine has been proven to lower cholesterol levels. If large numbers of health-conscious consumers around the world embrace so-called nutraceutical products, Raisio and Benecol may become well-known brands and further raise Finland's profile on the global scene. Anholt also notes that Slovenia and other