Christoffer explains “It takes an awful lot of time. That was perhaps one of the reasons that I packed it in this last time, because it took so much time away from a load of other things I wanted to do. […] What I mean is, yeah, it’s cool to play, but you need to have time for other things too. If you play World of Warcraft on PvE, you must be pretty active, perhaps take part in four raids a week, and that’s quite a lot. It takes a whole lot of time. So that was why I and my friends quit” (Linderoth & Bennerstedt 2007).