Please know that we have checked a selection of your listings, and they all seem to be properly formatted and displayed. Though Amazon.com cannot offer specific advice for improving sales, all markets fluctuate, and we encourage you to take any steps you deem appropriate to respond to such changing conditions.
There are three key areas you can work on to more effectively surface items and drive sales: search terms, the browse node, and detail pages.
Search Terms
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Search is based on three fields of information: title, brand, and the five keywords provided in the inventory feeds. To optimize search results, use a descriptive title, including applicable information from the following:
1. Brand, item description (MP3 Player, Computer Speakers)
2. Line (Rio, JBL)
3. Color (Black, Gray)
4. Size (20 Gig, 15″)
5. Quantity (Pair, Twin Pack)
Do not repeat terms from the title or brand fields in the five search keywords. The keywords should give related ways for customers to find your product. For example, if the product makes a good Mother’s Day gift, use that as a keyword term. You can test different terms to see what works best to surface your product.
Title Example: Rio 40GB Green MP3 Player
For more information using search terms, please refer to:
http://sellercentral.amazon.com/gp/help/10471
Browse Node
========
To better surface your products in browse, use the most specific categorization terms available, and provide all applicable keyword attributes.
For more information regarding categorizing your products, please refer to:
http://sellercentral.amazon.com/gp/help/23531
http://sellercentral.amazon.com/gp/help/1661
Product Detail Pages
=============
Once a customer finds the product through Search or Browse, the product page becomes your selling point. You should ensure your product pages meet or exceed other merchants in your category. There are five key components on the product page that can help with sales: title, image, price, feature bullets, and description.
Title: As previously mentioned, the title should be descriptive. Title is key to a customer’s buying decision, so you should ensure that the title gives the information a customer needs to differentiate your product from similar ones.
Image: The image should clearly display exactly what the customer is getting. The image should be on a white background and display only the product the customer is purchasing (e.g., if the product is computer speakers, do not show a picture of the computer or other peripherals, only the speakers).
Price: Ensure your price (product + shipping) is a good value. We have found that low or free shipping has a definitive impact on sales.
Featured Bullets: Through testing, we have found that featured bullets increase sales. Featured bullets should be limited to about 80 characters each. They should highlight key features, such as ease of use, notable features, accessories included–basically, whatever separates your product from others. Be consistent with the order of bullets throughout your products. (E.g., if you start with notable features, always start with notable features.) It is fine to repeat information from the title and description. Use bullets to highlight the 5 key takeaways you want customers to have.
Description: This is your opportunity to describe the product in detail. Here, repeat the key features as well as any other information the customer should know. This is also the key place where you can market to the customer. What makes this product so special customers should buy it?
For more information about optimizing product detail pages, see:
http://sellercentral.amazon.com/gp/help/10521
By reviewing the search terms, browse node, and detail pages, and making changes where needed, you are setting yourself up for success. Your products will be easier to find and customers will clearly know the details they need to make a buying decision. Please keep in mind: you want to make your listings as descriptive and attractive as possible. Do not hesitate to compare your listings with those of your competitors, if it helps you improve your own.
We wish you success with future sales.
โปรดทราบว่า เราได้ตรวจสอบตัวเลือกของรายการของคุณ และพวกเขาทั้งหมดดูเหมือนจะถูกจัดรูปแบบ และแสดง แม้ Amazon.com ไม่สามารถให้คำแนะนำเฉพาะสำหรับเพิ่มยอดขาย ตลาดทั้งหมดผันผวน และเราสนับสนุนให้คุณทำตามขั้นตอนใด ๆ คุณสมควรตอบสนองเงื่อนไขการเปลี่ยนแปลงดังกล่าวมีพื้นที่หลักที่สามคุณสามารถทำงานบนพื้นผิวสินค้าได้อย่างมีประสิทธิภาพ และกระตุ้นการขาย: หาเงื่อนไข การเรียกดูโหน หน้ารายละเอียดคำค้นหา=========ค้นหาตามสามเขตข้อมูล: ชื่อเรื่อง แบรนด์ และห้าคำที่มีตัวดึงข้อมูลสินค้าคงคลัง การปรับปรุงผลลัพธ์การค้นหา ใช้ชื่อเรื่องแบบอธิบาย รวมทั้งข้อมูลที่เกี่ยวข้องจากต่อไปนี้:1. ยี่ห้อ รายละเอียดสินค้า (เครื่องเล่น MP3 ลำโพงคอมพิวเตอร์)2 บรรทัด (ริโอ คมชัดมาก)3 สี (ดำ เทา)4. ขนาด (กิ๊ก 20, 15″)5. ปริมาณ (คู่ ชุดคู่)ทำซ้ำเงื่อนไขจากฟิลด์ชื่อหรือแบรนด์ในคำค้นห้า คำสำคัญควรให้วิธีที่เกี่ยวข้องสำหรับลูกค้าในการค้นหาผลิตภัณฑ์ ตัวอย่าง ถ้าผลิตภัณฑ์ทำให้เป็นของขวัญวันแม่ดี ใช้เป็นคำสำคัญ คุณสามารถทดสอบเงื่อนไขต่าง ๆ เพื่อดูว่าเหมาะกับผิวของคุณผลิตภัณฑ์ตัวอย่างชื่อเรื่อง: ริโอ 40GB เครื่องเล่น MP3 สีเขียวสำหรับข้อมูลเพิ่มเติมโดยใช้คำค้นหา กรุณาดู:http://sellercentral.amazon.com/gp/help/10471เรียกดูโหน========พื้นผิวที่ดี ผลิตภัณฑ์ของคุณในเรียกดู ใช้ประเภทส่วนใหญ่มีเงื่อนไข และให้คุณลักษณะสำคัญที่เกี่ยวข้องทั้งหมดFor more information regarding categorizing your products, please refer to:http://sellercentral.amazon.com/gp/help/23531http://sellercentral.amazon.com/gp/help/1661Product Detail Pages=============Once a customer finds the product through Search or Browse, the product page becomes your selling point. You should ensure your product pages meet or exceed other merchants in your category. There are five key components on the product page that can help with sales: title, image, price, feature bullets, and description.Title: As previously mentioned, the title should be descriptive. Title is key to a customer’s buying decision, so you should ensure that the title gives the information a customer needs to differentiate your product from similar ones.Image: The image should clearly display exactly what the customer is getting. The image should be on a white background and display only the product the customer is purchasing (e.g., if the product is computer speakers, do not show a picture of the computer or other peripherals, only the speakers).Price: Ensure your price (product + shipping) is a good value. We have found that low or free shipping has a definitive impact on sales.Featured Bullets: Through testing, we have found that featured bullets increase sales. Featured bullets should be limited to about 80 characters each. They should highlight key features, such as ease of use, notable features, accessories included–basically, whatever separates your product from others. Be consistent with the order of bullets throughout your products. (E.g., if you start with notable features, always start with notable features.) It is fine to repeat information from the title and description. Use bullets to highlight the 5 key takeaways you want customers to have.Description: This is your opportunity to describe the product in detail. Here, repeat the key features as well as any other information the customer should know. This is also the key place where you can market to the customer. What makes this product so special customers should buy it?For more information about optimizing product detail pages, see:http://sellercentral.amazon.com/gp/help/10521By reviewing the search terms, browse node, and detail pages, and making changes where needed, you are setting yourself up for success. Your products will be easier to find and customers will clearly know the details they need to make a buying decision. Please keep in mind: you want to make your listings as descriptive and attractive as possible. Do not hesitate to compare your listings with those of your competitors, if it helps you improve your own.We wish you success with future sales.
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