Abstract
Communication between tourism businesses and marketing is done through the usual channels, which are available
to any entrepreneur. The variety of this is very large, it is impose the necessity of their systematization, so, gowing
from general marketing strategies and specific objectives of promotional strategies, to create the possibility of
selecting the most appropriate forms of promotion.
Because the fact that tourism services are intangible , sales through self-service are impossible, which makes
indispensable the presence of the seller or counselor at the point of sale. Un able to clearly differentiate against
competitors, tourist trips wholesalers will practice a more limited range of methods of sales promotion.