It’s both. Sort of. It would seem that Fuji wanted to make a lens that would do more than one thing here, maximizing its resources as at a production level, their output won’t be like that of Nikon or Canon. So they co-joined a sort of fast tele lens with macro. It does both well, but neither exceptionally. It’s not a true 1:1 macro lens as it has a max magnification of 1:2, so serious macro shooters will not be satisfied with this. It does however, perform well for product shots, food shots, etc.
The lens though, seems better suited for portraiture. 60mm, in this case, is about 90mm field of view in 35mm equivalent, which, as anyone who has shot an 85 prime knows, is hallowed portrait territory. As has been the topic of some discussion recently, one thing to keep in mind is that the form factor, sensor size, do have an effect on the defocused separation areas. f/2.4 may sound entirely adequate if you’re used to shooting on a full frame, but on this, your background separation will be much different; the depth of field will be deeper. That said, the bokeh it does generate is very pleasing, and quite creamy. I would just suggest that you either be close to your subject (think headshot), or really give some distance between your subject and background.