Corporate Social Responsibility plays a key role in business. People are becoming more aware of the environmental issues and they prefer to be customers of eco-friendly businesses, therefore CSR has become a need for any business.
HOTELS ARE trying to be in the first row of the green travel in the world, for example, Marriott and other big groups of hotels such as Apex and Lancaster hotels are also implementing CSR policies in their organisations to be the part of “green” environment. This way they have increased their profits and helped to create eco-friendly environment.
HOTELS AND restaurants need to adopt new CSR policies as McDonald’s is recycling cooking oil into bio-diesel and driving its vehicles on this oil and Lancaster hotel is collecting donations and donating them in different charity organisations.
England has won the tender of Olympic 2012 Games with CSR and now it is responsibility and challenge for big industries (hospitality industry) that how they implement their CSR policies in 2012 Games. Hospitality industry is going to face many challenges which are mentioned above such as, ACCOMMODATION, different languages and variety of different meals and they need to prepare for these challenges.