We asked participants to compare several tasks completed with
the journal’s existing interface, on the one hand, and with Area’s
interface, on the other. To answer the questions we encouraged
participants to visit both sites and to familiarize themselves with
their interfaces before they started to complete the questionnaire.
For all seven tasks, users preferred the new interface. In six out
of the seven, participants preferred Area for solving the proposed
tasks in 80% of cases.