Green-purchasing activities thus may fail owing to a lack of cohesive
collaboration between buying firms and suppliers. This study identifies
both logistical and technological integration with suppliers as positively
and significantly influencing environmental collaboration with suppliers.
Therefore, buying firms should increase their logistical and technological
integration with suppliers to strengthen environmental collaboration
with suppliers, for example by providing and exchanging operational and
logistical information with suppliers, providing training on suppliers'
products, and collaborating in new product design or the introduction of
new product lines. Such environmental collaboration can enhance
subsequent adoption of green purchasing.