Early theories of mass communication (e.g., the hypodermic needle theory) viewed the mass media as having a uniform and immediate influence on individuals, whom they perceived as easily susceptible to influence and unable to form their own opinions
Early theories of mass communication (e.g., the hypodermicneedle theory) viewed the mass media as having a uniform andimmediate influence on individuals, whom they perceived aseasily susceptible to influence and unable to form their ownopinions