Thus, MC used jointly with OC
appears to create a tension that enhances project performance
in both exploratory and exploitative innovations.
This combined effect is particularly useful in exploitative
settings, where MC interacts with OC to enhance project
performance. Therefore, the tension created in exploratory
and exploitative innovation projects has complementary
effects. This finding is interesting and also consistent with
more recent theorizing that MC is not without value in
uncertain environments.