The diagram demonstrates how better employee selection and staffing should lead to higher employee satisfaction and thus improve employee performance. The latter in turn should increase customer satisfaction and thus purchase frequency, customer retention, and referrals, ultimately leading to sustained sales growth and increased share holder value. This model became the basis for selecting performance measures directly tied to the goals of the strategic plan, which was to become the premier generator of free cash flow in the fast foods sector and lead stock- price performance in that industry.