Abstract. The relation between corporate social responsibility (CSR) activities
and their influence on stakeholders increased the attention of both academics and
practitioners in recent years. In this regard, CSR embraces the companies’ social
responsibilities towards its shareholders, customers, environment, employees, and
community. Notwithstanding several efforts tried to determine different type of
measurements for CSR activities, still remains unclear how companies’ stakeholders
are influenced by these activities. Within this broad domain of CSR, relatively little is
known in the literature how companies’ employees perceive CSR activities and how
these activities influence them. This paper aim is to develop a measurement scale for
CSR activities as regard the influence on employees in relation with company
performance based on stakeholder framework. Our research is based on data collected
for listed companies in Romania between 2009-2013 years. We covered our designed
scale measurement into OLS regression models along with financial measures that we
used, respectively ROE and ROA, and we found a positive relation between CSR
activities and companies’ employees in relation with firm performance. The purpose of
this study is to cast light in the current literature by filling some research gaps on this
issue. Our findings suggest practical and useful implications for listed enterprises.