Remember, you don't have to be the first or the biggest; you only have to be the best. And one of the keys to being the best is to keep your eyes, ears, and mind open all the time. Ideas are free, so cast your net wide and snatch them up wherever you find the Once you've hauled in a great one, think about how you can do it cheaper, better, or faster. If you still doubt the wisdom of copycatting, think about this the next time you order your favorite coffee drink. Many years ago, while attending a trade show in Italy, Howard Schultz discovered the small espresso bars