But I don't agree with Pollotta because He wrote about the comparison between. Donations from the ice bucket challenge and revenue of the Apple company. I don't know real purpose of the Pollotta, why did he have to be compared. If someone read this article, it may be make reader understands that donation for ALS association is not important. And It also undermine encouragement of people who think this activity is help ALS patients. Although amount of donation is less as compared to revenues of Apple, but it's more than $ 100 million from last year. This amount of money would be certainly used to help ALS patients.