Advertising
Distributor shall advertise the watches and shall expend therefor in each calendar year an amount not less than 10% of the aggregate invoice value of the Watches purchased by Distributor from the Company in the prior year; provided that with respect to the first year of the term of this Agreement Distributor shall expend on advertising the watches an amount not less than 10% of the affregate invoice value of the watches purchased by Distributor from the Company during such year.